Everyone knows what a nurseryman or an egg collector does. Jobs I had in my youth. Or a philosopher. I have a degree. I used to get asked what a concierge did. I just said I booked restaurants for Johnny Depp and Dennis Hopper.
And in my free guide – Create a Brand Story like a Hollywood Movie – I use Hollywood screenwriting tricks to help your brand tell – and sell – a great brand story. SPOILER: It will change the way you watch movies forever.
Your About Us/Me page should engage customers, entice employees, and level competitors in a single bound. Yours? Okay, drop me an email. I’ll put it under the magnifying glass and send you a version that roars. For free. In 2 days.
“He helped to highlight the real, friendly, human face of our brand.”
ITogether sell cutting-edge products. Servers. Routers. Anti-virus. But they weren’t alone. Paste a paragraph from their portfolio into Google, you’d get hundreds of matches - one returned 597. The goal was to reduce that to 0.
Disclaimer: This was a co-writing gig – the Artful Scientist is actually my cousin, Stephen Shaw. The problem we faced with creating the content for his new game-changing freelance design agency was a doozy: how not to sound like a typical design agency. We had to do something really, really different.