I’m Stuart Shaw. Freelance Copywriter.
I have over twenty years’ experience writing websites, brochures, brand stories, SEO Power Pages, whitepapers, ebooks, flyers, sales templates and even training guides for start-ups and established brands in industries ranging from fashion to food, IT to HR.
I believe business survival is survival of the fittest brand story. So I treat clients as publishers and their customers as readers. Combining proven copywriting formulas, white hat SEO techniques, and Hollywood style storytelling techniques, it’s my job to keep those readers hooked to that 4.7 inch screen long enough to buy into you and what your story is selling.
5 recent copywriting gigs include:
The Web Designer’s Guide to Perfect Readability (http://anartfulscience.com/Typography-First.php). This erudite and practical 10 step guide was co-written with my super talented cousin and is getting fabulous feedback. And we’ve only launched the intro and step 1…
Cemetery Memorials (www.cemeterymemorials.co.uk). A modest task, I was honored to be asked to put together an About Us page and Homepage content for this really talented and caring brand. Yes, the idea was to set them in stone.
Punta Loros (www.puntaloros.com). Punta Loros is a luxury development opportunity in Costa Rica. The brief: entice investors into wanting a slice of paradise. To do this, I combed PPT presentations, researched the booming Costa Rican tourist industry, and worked with the designer to help investors imagine themselves throwing open the hotel doors.
City Removals (www.city-removals.co.uk). City Removals is a leading removals company. The brief: copy for a new site, brochures, flyers and a moving home guide. I started by uncovering what their customers needed to hear: that their world was in safe hands. Then persuaded the brand to go for an eco-friendly guide, one that moved them onto the first page of Google.
ITogether (www.itogether.co.uk). ITogether are a network specialist. The brief: rescue their product descriptions from Google and the About Us page from itself. I rewrote their product descriptions – and Google loved them. Then their profile so the team could love themselves.
My personal and business backstory
I was born in Scunthorpe (I know) and grew up in a small village scrumping apples, hunting toads and rearing fallen rooks. And learning karate. I have a black belt. Sadly frayed.
I fell into writing. After getting a first in philosophy, I went to Oxford to work at my cousin’s design agency. The problem was that I couldn’t code. So I was asked to write their website. Then their clients’ websites. Brochures. Blogs. You get the picture…
I then worked for a concierge service. Web content. Articles in luxury magazines. I also promoted a supplier network of 500 + hotels, Michelin-starred restaurants and private clubs. Yes, that was me shaking tush to the Thong Song in Jimmy’z in Monte Carlo – with Sisqo. Someone had to.
Working for start-up, Human Potential Accounting, and their sister company, People Resolutions, I wrote the web copy, brochures, and thought-leadership pieces that featured both brands in publications like HR Zone, HR Magazine and HR Director. Clients included IAG Group, the BBC, GSK, RBS & Pearson. You can download some HR whitepapers here.
Finally, I went freelance. Living and working in Milton Keynes, home of the concrete cows, with six dogs. This is Megan and George.
No, the mighty Porge is yawning, not about to bite her fluffy head off. They’re Dandie Dinmont terriers. Breed’s almost extinct. Can’t fathom why…
(Intro image courtesy of super cool photographer, Ryan McGuire.)