A modest piece, but one that required haste with an ongoing redesign and careful thought, because the About Us page I created for Cemetery Memorials had to entwine the story of the brand with the personal story of the business owner.
Here’s why these things matter.
Timelessness is versatile
One of the key pages on any site is the About Us or About Me page. Get the brand story right here – in this case, entwining Stephen Kelly’s personal journey with the story of the brand and what he and the brand stand for – and that story can remain set in stone for a long time.
And because the essential story is rock solid – saying everything that needs to be said in a concise and memorable way – it can be used with confidence elsewhere too. In brochures. Email templates. Or social media profiles.
Which is actually something a lot of brands fail to capitalise on. They mistakenly think that their story should be left hidden away on the About Us or About Me page. When it comes to talking about why you’re doing what you do and why that matters, most brands are shy.
They would rather stick facts and figures and testimonials and benefits in your face.
But the fact is, if I buy into you and your story, I am far more likely to buy what your selling. I am also much more likely to tell your story to other people. Sure, I might add that you’ve got a special offer or discount on right now, but those things come and go. The story remains.
That is why I take such time on these pages, and why I was chuffed that Stephen didn’t want to change a word.
Timeless, versatile, read it for yourself here.
Yes, I also wrote the ‘Caring Craftsmanship’ piece for the homepage.
What did the client think?
“I think that is absolutely perfect. Thank you.” Stephen Kelly.