Copywriting Freebies: Free About Us/About Me Makeover
Customers are nosey. As soon as they hit your site, they zero in on your About Us or About Me page.
Where did the big idea came from? Who is the genius behind it? Which other nosey-parkers loved what you do?
They’re not alone.
Potential employees nose around wanting to know if they can really do the best work of their lives at your brand. And competitors like to see if what you’re not saying presents them with an opportunity they can’t refuse.
If your About Us/Me page was a movie, it would be a blockbuster to your customers; a sweep-em-off-their feet rom-com to your employees; and a horror story for your competitors.
Now open your About Us/Me page. Does it blow away your customers, charm employees, and make your competitor – or you – wake up screaming?
Then let’s do something about it.
Firstly, send me an email
My name is Stuart Shaw and my email is email@example.com.
Include your URL. And a message like:
“Hey, Stu, please give my About Us/Me page a makeover. Ta.”
Don’t tell me ANYTHING about why your About Us/Me page is lame. I won’t read it – or the Meet the Team page.
Here’s what I’ll do:
I’ll put your About Us/Me page under the magnifying glass
And using cutting-edge, SEO-friendly copywriting skills write my new version of your old About Us/Me page.
I’ll then email it back in a Word doc – within 2 working days. Guaranteed. (Fine print: One customer at a time).
What you can do with your new About Us/Me page
Short answer: whatever you like. You don’t have to use my version if you – or your sales team – don’t like it.
And you don’t have to pay me a dime if you put it up and pretend it’s yours.
The point is to show you how a professional copywriter who has written umpteen About Us/Me pages over a 20 year career would rewrite your site.
And if you like what you see and want to see some more, send me another email:
“Hey, Stu, loved the way you’re taking this! Let’s talk.”
But so we’re on the same page, that’s all the copywriting freebies you’re going to get!